This marketing strategy is based on the simple concept that the Auxiliary needs all kinds of people from all walks of life who do not necessarily have to be involved with "on the water" activities. The average person does not remotely realize that many auxiliary members never have to get on a vessel. We want to educate the perspective candidates and show how their skills can be applied to help serve their communities, their country and give them great pride in themselves for the job they are doing.

The customary places where we give recruitment presentations are at PE classes, Boat Shows, VSC days, etc. We are now stepping beyond the usual and thinking way out of the traditional box. Try to present to a teachers group when you need instructors or a Ham Radio Club when you want to expand your AUXCOM group. As you'll see in the presentation, WE ARE JUST LIKE YOU meaning that we cover all walks of life and professions. Market to specific groups when doing surgical recruitment strikes, like the instructor example previously given. However, when trying to recruit anyone in general or what I refer to as a blanket strike, try to set up a "volunteer" session at a local Library or High School and pitch the Auxiliary with these materials. Anywhere you can get an audience is where you should go and not just around boaters.

The material presented in the Power Point presentation is easy to follow and rather self-explanatory. It was designed to be easy to adapt to any situation or environment. There are speakers' notes that will aid you on each slide ( under construction ) so that after a few practice rehearsals, you will feel quite at ease with the material

The slides in the main Power Point presentation can be modified as needed to give your own personal approach that suits your instructional style. However, we prefer that you do not deviate from the major theme of the entire presentation. Try, whenever possible, to use pictures that are of your own district, division, or flotilla.

Additionally, be sure to add your own contact information somewhere at the end so people can jot down your phone number, email address, or web site address.

Create a large tri-fold (3 by 4 feet or larger) of your own photos and be sure to include a good amount of Fellowship events that you have been involved with so the perspective member sees the fun side of auxiliary membership.

Under no circumstances should the credits on the last slide be altered or removed.

Remember that the object is to sign up new members so make sure that you have everything ready to "close" the sale if someone wishes to join. Having a great Recruitment Campaign is useless if the prospect does not know where to sign to join up. Be sure your PS PA & PE Officers are ready to respond quickly to an interested candidate.

I wish you all the best in using this material and am available for discussion if needed. Feel free to email me at rtomo@optonline.net .

We're Just Like You...Recrutiting.ppt
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